Cookie Policy
This policy explains how Acuru ("we", "us", "our") uses cookies and similar technologies across our services:
- acuru.com — our marketing website
- acuru-app.com — our learning application
1. What Are Cookies and Similar Technologies?
Cookies are small text files placed on your device when you visit a website. They help websites function properly and provide information to website owners.
Cookies may be:
- Session cookies, which expire when you close your browser
- Persistent cookies, which remain on your device for a defined period
In addition to cookies, we use similar technologies including:
- Local storage, which allows data to be stored in your browser across sessions
- Session storage, which stores data for the duration of a browser session
These technologies are collectively referred to as "cookies" throughout this policy unless otherwise specified.
2. Cookies on acuru.com (Marketing Website)
2.1 Strictly Necessary Cookies
These cookies are essential for the operation and security of our marketing website. They enable core functionality such as:
- Page navigation
- Security and fraud prevention
- Load balancing
- Saving your cookie preferences
These cookies do not require consent.
2.2 Analytics Cookies — Google Analytics 4
With your consent, we use Google Analytics 4, a web analytics service provided by Google Ireland Limited (and, where applicable, Google LLC).
Google Analytics 4 helps us understand how visitors use our website by collecting information such as:
- Pages visited
- Time spent on pages
- Referring websites
- Device and browser type
This information is used to analyse website performance and improve user experience.
We have configured Google Analytics to:
- Disable Google Signals and advertising features
- Apply defined data retention periods
- Use standard privacy controls provided by Google
Google Analytics uses cookies and similar technologies to recognise returning visitors and measure interactions. These cookies are only set after you provide your consent.
Data collected through Google Analytics may be transferred outside the European Economic Area. Where such transfers occur, they are subject to appropriate safeguards, including Standard Contractual Clauses incorporated into Google's Data Processing Terms.
You can learn more about how Google processes data here: https://policies.google.com/privacy
3. Cookies and Similar Technologies on acuru-app.com (Application)
3.1 Strictly Necessary Technologies
The following technologies are essential for the application to function. They do not require consent.
| Technology | Type | Purpose | Duration |
|---|---|---|---|
| Authentication token | Local storage | Keeps you signed in and authenticates your requests | Until logout or expiry |
| Refresh token | Local storage | Allows your session to be renewed securely without re-entering credentials | Until logout or expiry |
| Post-login redirect path | Local storage | Remembers where to take you after you sign in | Cleared after redirect |
3.2 Functional Technologies
These technologies support features that enhance your experience of the application. They do not track users across services and are limited to supporting application functionality and do not require consent.
| Technology | Type | Purpose | Duration |
|---|---|---|---|
| Welcome modal preference | Local storage | Remembers that you have dismissed the welcome message | Persistent |
| Jump-back-in modal preference | Session storage | Prevents the jump-back-in prompt from reappearing during a session | Current session |
| Feature announcement dismissal | Local storage | Remembers that you have dismissed a feature announcement | Persistent |
3.3 Analytics — Mixpanel
With your consent, we use Mixpanel, a product analytics service provided by Mixpanel, Inc.
Mixpanel helps us understand how users interact with the application by collecting information such as:
- Pages and screens visited
- Features used and actions taken (e.g., starting a lesson, completing an assessment)
- Video interactions (play, pause, completion)
- Search activity
- Device and browser type
When you are signed in, Mixpanel associates this usage data with your account identifier so that we can understand learning patterns and improve the platform.
Mixpanel stores data using local storage in your browser. This data is only stored after you provide your consent.
Data collected through Mixpanel is stored within the European Union. Mixpanel offers EU data residency, which we have enabled to ensure that your data remains within the EEA.
You can learn more about how Mixpanel processes data here: https://mixpanel.com/legal/privacy-policy/
3.4 Notification Service — Knock
We use Knock to deliver in-app notifications (e.g., reminders and updates related to your learning). Knock processes your account identifier to deliver notifications within the application.
Knock does not place cookies or store data in your browser. It operates as a service-side technology that is necessary for core application functionality.
You can learn more about how Knock processes data here: https://knock.app/privacy
4. Summary of Technologies
| Technology | Domain | Category | Consent Required |
|---|---|---|---|
| Cookie preferences | acuru.com | Strictly necessary | No |
| Google Analytics 4 | acuru.com | Analytics | Yes |
| Authentication tokens | acuru-app.com | Strictly necessary | No |
| Refresh tokens | acuru-app.com | Strictly necessary | No |
| Post-login redirect | acuru-app.com | Strictly necessary | No |
| UI preferences (modals) | acuru-app.com | Functional | No |
| Mixpanel | acuru-app.com | Analytics | Yes |
| Knock | acuru-app.com | Strictly necessary | No |
5. Legal Basis
Under applicable data protection laws:
- Strictly necessary technologies are used to enable the secure and effective operation of our services and do not require consent.
- Analytics technologies (Google Analytics on acuru.com and Mixpanel on acuru-app.com) are used only with your explicit consent.
6. Managing Your Preferences
On acuru.com
When you first visit acuru.com, you will be presented with a cookie banner allowing you to:
- Accept analytics cookies
- Reject non-essential cookies
- Manage your preferences
You may withdraw or change your consent at any time via the cookie settings link in the website footer.
On acuru-app.com
When you first use the application, you will be asked whether you consent to analytics. You can change this at any time in your account settings.
Browser Settings
You can also manage cookies and clear local storage through your browser settings. Please note that clearing strictly necessary data (such as authentication tokens) will sign you out of the application.
7. Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.
8. Contact Us
If you have any questions about this policy, please contact:
Email: privacy@acuru.io
Last Updated: February 18, 2026