Built for Professional Services
Founded to strengthen technical capability in accounting and tax. Evolved to deliver structured, measurable workforce development at scale.
Acuru began by transforming how professionals prepare for accounting and tax qualifications. Today, we support leading firms in strengthening technical foundations in financial reporting, tax legislation, and regulatory standards, while developing professional judgment across teams.
Founder-Led and Professionally Grounded
Acuru was founded by Deirdre Lyons, whose career began in PwC before moving into roles within investment companies and lecturing in tax.
These experiences provided direct exposure to qualification systems, financial reporting standards, client delivery pressures, and the expectations placed on professionals operating in regulated accounting and tax environments.
Strong professionals are built through structured reinforcement of accounting standards, tax legislation, and applied reasoning. They are not built through informal repetition alone.
Acuru was designed from this perspective. The platform reflects first-hand understanding of how technical competence develops across qualification pathways and into client-facing roles.
As founder, Deirdre works closely with firms to ensure Acuru aligns with the operational realities of audit, tax, and financial reporting practice.
Deirdre Lyons, Founder & CEO
Our Purpose
Accounting, audit, tax and financial reporting operate within strict regulatory frameworks. Technical precision and professional judgment are essential.
We build structured learning systems that reinforce core accounting standards, tax principles, and regulatory requirements. Our platform strengthens foundational knowledge, supports applied reasoning, and provides clear visibility into workforce readiness across firms.
Learning in regulated environments should not be informal or inconsistent. It should be governed, measurable, and aligned to the realities of professional practice.
Acuru exists to ensure that technical capability in accounting and tax is developed systematically and sustained at scale.
Our Journey
From exam preparation to enterprise capability infrastructure
Founded
Content Production & Management Engine Introduced
Developed a scalable content production system using advanced language models to support high-quality technical learning journeys across accounting, tax, and regulatory domains.
This enabled consistent content standards, faster development cycles, and structured deployment at scale.
Embedded Within Major Firms
Adaptive Learning Engine Introduced
Integrated adaptive reinforcement to personalize technical development while maintaining rigorous performance standards.
Adaptive pathways improved learning efficiency while preserving applied understanding.
Rebranded as Acuru
Our Values
The principles that guide everything we build
Evidence-Led Design
We build on established learning science and real-world accounting and tax practice. Our approach is disciplined and grounded, not trend-driven.
Technical Rigor
Financial reporting and tax require precision. We design learning experiences that reinforce standards, interpretation, and applied judgment.
Measurable Capability
We focus on demonstrated understanding of accounting, tax, and regulatory principles, not activity metrics. Capability should be visible at individual and cohort level.
Long-Term Partnership
We work closely with firms to strengthen capability over time. Trust, continuity, and consistency are central to how we operate.
Acuru is supported by experienced advisors across accounting, tax, and technology.
Partner With Us
We collaborate with accounting, tax, and regulated professional services firms seeking structured, measurable capability development.
If your organization is looking to strengthen technical foundations in financial reporting and tax, support professional judgment in an AI-enabled profession, and gain clearer visibility into workforce readiness, we would welcome a conversation.