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From Examfly to Acuru.

Acuru launched as Examfly in 2020 with a clear focus: helping professionals learn more effectively and improve qualification outcomes.

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Deirdre Lyons, Founder & CEO

Working closely with professional-services firms showed us that the same challenge extends well beyond exams. Firms need to build strong foundations in early careers, develop professional judgement, keep technical capability current and understand where support is needed - increasingly in a workplace where AI reduces some of the routine work people once learned from.

Acuru reflects that broader role. We remain rooted in professional learning, but the platform now supports capability development from early careers and qualification through to professional skills and ongoing technical development.

Our focus is practical: make professional learning more adaptive, more measurable and more relevant to the work people actually do.

Built by people who understand professional services and technology.

Acuru combines professional-services experience, subject-matter expertise and deep technology capability. The team works closely with firms and practitioners to build learning around the technical and professional decisions people face in real work.

  • Launched in 2020.
  • Works with four of the six largest professional services firms across Ireland and the UK.
  • Team combines domain expertise and deep technology experience.
  • €2.1m in seed funding, backed by founder and investor Ray Nolan, technology investor Brian Caulfield and senior leaders from the professional services sector.
  • 2026: launch of Professional Advice Simulator for tax judgement and audit quality.
Acuru team and advisors

Build capability for the way professional services works now.

See how Acuru can support early careers, professional judgement and ongoing technical capability across your firm.